🟨 Yellow Chili Campaigns is ONE 🎊

On the other side of being cringe...

Jun 12, 2024

Hey there!

Every other Wednesday, I share a Marketing Campaign example to help you get fresh ideas and actionable insights to sell more and grow your business.

Today is Yellow Chili Campaign’s first anniversary 🎉🎈 This was our debut campaign on June 14, 2023. It no doubt feels surreal, I can't help but feel a sense of gratitude.

I really appreciate your time, trust, and the community we've built together. It's all about helping you sell more and achieve growth.

Tired of your brand getting lost in the crowd? YCC is the one-stop-shop for marketing campaign examples that inspire you to stand out and stay top of mind…

Here are some campaigns you probably didn’t miss but should read again -

🟨 Popeyes: A Meme Could Actually Change Your Life

Torinmo Salau

September 20, 2023

🟨 Popeyes: A Meme Could Actually Change Your Life

In 2013, Dieunerst Collin became internet famous when a customer filmed him standing in line at a Popeyes and shared the video online. It made him one of the internet’s most popular memes, known as “Popeyes Kid”.

Read full story

🟨 Reclaim your DNA with Trophy Stout

Torinmo Salau

August 23, 2023

Trophy Extra Special Stout, a Nigerian stout brand created the Reclaim Your DNA campaign to seek reparation for the stolen artefacts that were looted by British colonial troops who invaded the ancient Benin Kingdom in 1897.

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🟨 Why Burger King Was Liking Your Old Tweets

Torinmo Salau

October 18, 2023

🟨 Why Burger King Was Liking Your Old Tweets

In 2019, Burger King set out to relaunch its Funnel Fries, which was discontinued in 2010. So, what did the hamburger fast food chain do?

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🟨 Barilla: We Might Have Been Cooking Pasta The Wrong Way

Torinmo Salau

November 15, 2023

🟨 Barilla: We Might Have Been Cooking Pasta The Wrong Way

Barilla, an Italian food brand decided to show people how to cook their favourite pasta and also save money on energy consumption.

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Let's Make Magic Together!

🟨 Netflix: Wednesday Hates Marketing, You Are Not Alone

Torinmo Salau

November 29, 2023

🟨 Netflix: Wednesday Hates Marketing, You Are Not Alone

Wednesday and Gen Z hate marketing targeted at them, especially when it feels fake and patronizing. Their natural doubt became the campaign's driving force – asking, 'What would Wednesday do?'

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🟨 Kinokuniya: Imagine Diving into 42 Books instead of just TikTok Scrolling

Torinmo Salau

January 10, 2024

🟨 Kinokuniya: Imagine Diving into 42 Books instead of just TikTok Scrolling

Kinokuniya asked customers how much time they spend on social media each week. The results showed that, on average, people spend eight hours a week on social media.

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🟨 CeraVe: The More You Look, the Less You See

Torinmo Salau

February 21, 2024

🟨 CeraVe: The More You Look, the Less You See

CeraVe, the skincare brand was gearing up for its first-ever Super Bowl ad, and they wanted to shake things up. The burning question on everyone's mind: Did Michael Cera actually create CeraVe?

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🟨 Miller Lite: There Is No Beer Without Women Literally

Torinmo Salau

March 20, 2024

🟨 Miller Lite: There Is No Beer Without Women Literally

Miller Lite, the lager beer brand has had some ads that were quite sexist since it's been around for almost 50 years. Did you know women were some of the first beer brewers?

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🟨 General Motors: Why not an EV?

Torinmo Salau

May 29, 2024

Through its shows, Netflix has repeatedly helped songs go to the top of the charts again or made games like chess popular. Is this just another product placement?

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🟨 Tesco: When the Sun Sets, the Plates Fill Up

Torinmo Salau

April 3, 2024

🟨 Tesco: When the Sun Sets, the Plates Fill Up

Tesco, a grocery retailer brand believes in making things a bit better for their customers and communities every day. So, you know how sometimes the Muslim community feels like their voice isn't really being heard or understood?

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P.S. If you like what you read, please move my emails to your primary inbox so you don’t miss the next issue!

P.P.S. Reply to this mail with your feedback or any campaign you would like to be featured in the newsletter.

See you when I see you with a fresh campaign idea 💛

Yellow Chili Campaigns

🟨 Yellow Chili Campaigns is ONE 🎊

On the other side of being cringe...

🟨 Popeyes: A Meme Could Actually Change Your Life

🟨 Reclaim your DNA with Trophy Stout

🟨 Why Burger King Was Liking Your Old Tweets

🟨 Barilla: We Might Have Been Cooking Pasta The Wrong Way

🟨 Netflix: Wednesday Hates Marketing, You Are Not Alone

🟨 Kinokuniya: Imagine Diving into 42 Books instead of just TikTok Scrolling

🟨 CeraVe: The More You Look, the Less You See

🟨 Miller Lite: There Is No Beer Without Women Literally

🟨 General Motors: Why not an EV?

🟨 Tesco: When the Sun Sets, the Plates Fill Up

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