🟨 Looking Back, Moving Forward and What’s Next
Some of my favourite Yellow Chili Campaigns of 2024, what's yours?
Hey there!
Every other Wednesday, I share a Marketing Campaign example to help you get fresh ideas and actionable insights to sell more and grow your business.
What a year it has been, can you believe we have less than two weeks to the end of 2024.
This year has been full of many growth milestones and we could not have done it without you. Yellow Chili Campaigns celebrated its first anniversary and it was a great opportunity to reiterate our vision of helping your brands stand out and stay top of mind…
This year, Yellow Chili Campaigns featured marketing campaigns by brands from different parts of the world especially countries in the global south, these include Singapore, UAE, Kenya, Hong Kong, South Africa, India, Nigeria and more.
Here are some marketing campaign examples you probably didn’t miss but should read again -
🟨 Mailchimp: Email is Dead. Long Live Spam!
So you think email is dead because of instant messaging, video calls, and other communication tools? Mailchimp wants you to think again.
🟨 Heineken: We’re Not All That Different
We have more in common than we think, and even though we might have different opinions, there's always something that brings us together.
🟨 Coor Light: How to Stay Chilled and Save More Money
Extreme heat waves can cause more damage to communities than one might imagine. Coor Light wanted to live up to its "Made to Chill" vibe, so they created a solution in response to ‘How can we chill everyone?’
🟨 Marshalls: The Laziest Way To Sell More This Holiday
Pinterest is where people go to be inspired and discover new things they never knew they loved. So, Marshalls thought, why not combine the best of both worlds?
🟨 Ryman: Your Favourite Font Maybe Killing Us
Grey London felt the huge environmental cost of printing and the current levels of cartridge recycling and incentives to do so by stores, including Ryman, weren't solving the problem.
🟨 Pinterest: The Cheat Sheet Formular That Actually Works
Every year, as the calendar winds down, companies across various industries take a moment to look ahead and make trend forecasts. However, Pinterest trend forecasts are one of the most talked about.
🟨 Casper: How To Get Paid To Sleep
Casper felt people were burned out and tired of hustle culture. Instead, they wanted to slow down, reclaim their time, and make sleep a priority.
P.P.S. Reply to this mail with your feedback or any campaign you would like to be featured in the newsletter.
As we look forward to the year ahead, I’m excited about the possibilities and all that we can achieve together.
Here's to more shared moments and more growth in 2025 🥂