🟨 Pinterest: The Cheat Sheet Formular That Actually Works
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Every other Wednesday, I share a Marketing Campaign example to help you get fresh ideas and actionable insights to sell more and grow your business.
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Every year, as the calendar winds down, companies across various industries take a moment to look ahead and make trend forecasts. However, Pinterest trend forecasts are one of the most talked about.
These predictions help businesses stay ahead of the curve by identifying what will likely be popular in the year ahead. To give consumers and advertisers a head start on what will be the biggest and hottest trends, Pinterest created ‘Pinterest Predicts’.
Pinterest Predicts is an annual trend report that leverages the power of Pinterest’s predictive trend data. The social media platform uses a unique approach to spot trends by combining creativity with data analysis.
Each month, over 480 million people around the world use Pinterest to plan what they want to do, try, or buy next. By analyzing billions of searches, Pinterest uses new machine-learning technologies to identify patterns.
These insights are then compiled into the Pinterest Predicts report. It is like a cheat sheet for anyone who wants to know what trends will take off and continue to grow in the year ahead before anyone else does.
Pinterest Predicts was created in 2020, each trend provides valuable insights for brands. And they use these insights to develop products, plan merchandise, and create ads.
The 2024 report predicted 23 trends in fashion, beauty, home decor, entertainment, travel, parenting and more.
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Pinterest Predicts is an example of a Content Marketing Campaign.
Trends predicted by the report, around 80%—have come true. Pinterest averages over 1 billion monthly visits, making it one of the most popular websites in the world.
🍉 Action Points
Position yourself as a thought leader - Pinterest established itself as a trend authority by creating the "Pinterest Predicts" report. This report positioned Pinterest as a go-to resource for businesses looking to stay ahead of the curve. Brands can adopt a similar approach by analyzing their own customer data or industry data to create content, which can help them lead in their respective markets.
Data-driven insights - Pinterest leverages the vast amount of data from its 480 million users to identify emerging trends. By analyzing billions of searches, they use machine-learning technologies to spot patterns and predict what consumers will be interested in next.
Practical applications for your customers - The insights from Pinterest Predicts are actionable. It helps their customers to develop new products, plan their merchandise, and create targeted advertising campaigns. Focus on understanding and predicting consumer needs by using surveys, social listening, or customer feedback.
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