šØ Krispy Kreme: Your Work Spouse Matters This Valentine
Say "I Dough" to your work wives and husbands this season of love...
Hey there!
Every other Wednesday, I share a Marketing Campaign example to help you get fresh and actionable ideas to sell more and grow your business.
Roses are red, violets are blue, Iām side-eying everyone and their Valentine plans.
But whatās Valentine without the people you spend most of your day with, remember itās not just about buying expensive gifts and fancy dinnersā¦ Even small, thoughtful gestures can make a big difference.
Krispy Kreme, the doughnut chain did a survey and discovered that almost three-quarters of Brits have either a āworkā husband or wife. The survey result showed that 84% of people felt these relationships positively affected their mental health.
Krispy Kreme celebrated relationships as part of its 'unboxing joy' brand platform. The doughnut chain created a giveaway on social media (Instagram and Twitter) for customers to interact with until midnight on Valentineās Day.
What was the prize? A limited edition Krispy Kreme ring for your work spouseā¦
Krispy Kreme made a series of Valentine's Cards with office cliches like "I Cc You, Baby" for emails and "There's No One Cooler Than You" for the water cooler. Also, colleagues who work together could go to the store and buy two limited-edition Valentineās Day doughnuts for the price of one.
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Krispy Kremeās Valentineās Day 2-for-1 is an example of a Social Media Marketing Campaign. Many people interacted with the giveaway posts on social media. They were super active in the comments, tagging their work buddies.
It's really important to have good relationships with our coworkers since we spend a lot of time together at work. Having supportive colleagues can make a big difference in our lives. Whether itās having someone to share a laugh with or someone to talk to about personal stuff
So what are you getting your work spouse this Valentine?
š Action Points
Understanding customer insights - Krispy Kreme tapped into a relatable aspect of people's lives ā work relationships. Understanding your customer's everyday experiences helps in creating more engaging and relevant campaigns.
Leverage user-generated content - Encouraging customers to tag their work buddies and share their experiences on social media not only increases brand visibility but also creates authentic user-generated content that resonates with potential customers.
Create exclusive and relevant giveaway prizes - The limited edition Krispy Kreme ring for work spouses adds a personal touch to the campaign. It makes the giveaway more appealing and aligns with the theme of Valentine's Day. Think about how you can make your offerings special and unique to drive interest.
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