🟨 Canva: What Will You Design Today
Want to learn something new, try a design challenge!
Hey there!
Every other Wednesday, I share a Marketing Campaign example to help you get fresh and actionable ideas to sell more and grow your business.
Canva is a graphic design platform that is widely used by individuals and businesses for different forms of content. To encourage users to create and share their designs, the Canva Design Challenge was created.
Every week, Canva releases a different theme, and users can enter by sharing their design with the hashtag #canvadesignchallenge. It chooses the top ten entries weekly, showcases the designs on their feed and offers prizes to the winners.
The Canva Design Challenge campaign has attracted a lot of interest because it offers users the opportunity to show off their skills while building a strong community of creators.
ICYMI: How to get Fake Celebrity Endorsement
Canva Design Challenge is an example of a Content Marketing Campaign that shows the power of user-generated content. Since the campaign launched in 2021, Canva has gained over 36,000 posts with the #canvadesignchallenge hashtag, enabling them to share so much content with little or no effort.
🍉 Action Points
Take advantage of user-generated content - Canva has tapped into the power of user-generated content through the #canvadesignchallenge. By encouraging users to share their designs, Canva has turned its user base into a content creation army. This not only diversifies their content but also fosters a sense of community.
Build a community - Beyond just a design challenge, Canva has successfully built a strong community of creators. By leveraging user participation, Canva has managed to generate a large amount of content with minimal effort on its part. The campaign creates a shared space for creativity and self-expression.
Engagement through weekly themes - The dynamic nature of the Canva Design Challenge, with its weekly changing themes, keeps users engaged and excited. This approach maintains a fresh stream of content, but also turns the challenge into a rewarding experience for the users.
P.S. Please share this marketing campaign idea with a friend who would like it.