🟨 Laughs, Cheers, and a sprinkle of Nostalgia!
Some of my favourite Yellow Chili Campaigns of 2023, what's yours?
Hey there!
Every other Wednesday, I share a Marketing Campaign example to help you get fresh and actionable ideas to sell more and grow your business.
It’s hard to believe that this is the last Yellow Chili Campaigns issue of the year, I can't help but feel a sense of gratitude. I am grateful for your time, trust, and community we've built together. Each click, share, and comment has been a virtual high-five which has made this newsletter more than just a one-way conversation.
Thanks for the opportunity to share marketing campaigns and insights that inspire you to 10x your growth because I believe your brands deserve to be heard and remembered.
This year, Yellow Chili Campaigns featured different types of campaigns ranging from PR campaigns, Social media marketing campaigns, Influencer marketing campaigns, Billboard campaigns, Integrated marketing campaigns, Partnership marketing campaigns, Content marketing campaigns and Sustainability campaigns.
Here are some marketing campaign examples you probably didn’t miss but should read again -
How to get Fake Celebrity Endorsement?
Surreal Cereal could not afford A-list celebrities for their billboard campaign, so they found random people who shared the same name with these famous people. The asterisks on the billboards show that "Michael Jordan" is a guy from St. Albans who really enjoys the cereal. Read more
When Duolingo Meets High Valyrian
Duolingo, the language learning app partnered with HBO Max to create High Valyrian lessons for fans of the Game of Thrones prequel, House of the Dragon. High Valyrian lessons became Duolingo’s #1 most talked about campaign ever, leading to HBO Max’s most-watched premiere in history. Read more
What Will You Design Today?
To encourage users to create and share their designs, Canva created a design challenge. Every week, Canva releases a different theme, and users can enter by sharing their design with the hashtag #canvadesignchallenge. Read more
Edible Cheat Codes To Unlock More Fun
OREO partnered with international gaming powerhouse, Xbox to unlock playfulness by leveraging something that has been part of the gaming world for a long time, cheat codes. Cheat codes allow players to unlock special features or abilities in the game that are not available through standard play. Read more
Are you an Anti-Apper?
Nandos, a South African restaurant chain created the ‘Don’t be an Anti-Apper’ campaign to launch its new app in 2021. It takes a shot at COVID-19 “anti-vaxxers” to promote its newly updated app by drawing parallels between the benefits of the app and the advantages of the vaccine. Read more
Dove Turns Its Back on Bold Galmour Filter
‘Bold Glamour’ is a popular TitTok filter that uses AI to greatly modify the facial features of people who use it. The filter has faced intense backlash from TikTok users promoting unrealistic beauty standards. Dove launched the #TurnYourBack campaign to promote positive body image. Read more
What's on your Christmas Wishlist this Year?
United Parcel Service (UPS) filled people’s hearts with joy by making their wishes come true. The #WishesDelivered campaign allows people to post and comment their Christmas wishes with the hashtag. Read more
Let's Protect their Innocence
Nirvana Water, the Nigerian table water brand celebrated Children’s Day with a campaign titled ''Lyrics of Innocence'. It aims to create awareness about protecting the innocence of children by stopping their exposure to explicit and vulgar lyrics in popular songs. Read more
P.S. Thanks to everyone who shares Yellow Chili with their network. Please share this marketing campaign idea with a friend who would like it.
I curated more holiday marketing campaigns from top brands around the world to help you win and retain customers ⬇️
I can’t wait to share more exciting marketing campaigns with you in 2024 and help your brands stand out and be un-forgettable.
Cheers to the New Year 🥂