🟨 Chicken Republic: I Spent My Last 4k on Chickwizz
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Hey there!
Every other Wednesday, I share a Marketing Campaign example to help you get fresh ideas and actionable insights to sell more and grow your business.
Chicken Republic is a Nigerian fast-food restaurant chain known for providing affordable meals in different parts of the country. How do you show people that you are a valuable brand? By sharing your customers’ reviews.
And that’s what Chicken Republic did. The fast food restaurant installed billboards which displayed witty tweets by customers who had great things to say about the brand. The tweets were selected from smaller accounts. They captured specific emotions tied to the fast food restaurant, things that others could also probably relate to.
The billboards sparked a frenzy on social media which spurred more people to share their experience with the brand. Chicken Republic also joined the conversation on their official pages, sharing funny and witty responses to people’s tweets.
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Billboard Tweets is an example of an OOH Campaign.
People wanted to see their tweets on the billboards, so it led to more user generated content. The campaign generated increased brand awareness and customer engagement for Chicken Republic.
🍉 Action Points
Use customer reviews as social proof - Chicken Republic showcased their customers' positive experiences by turning their reviews into witty billboards. Instead of simply telling people how great their food is, they let their satisfied customers do the talking. This is effective because we trust other people's opinions, especially when they feel authentic.
Engage with the community - The brand didn’t just post the tweets and walk away. They responded in a witty, playful manner, keeping the conversation alive. This made the brand feel more human and approachable. Don't just post and ghost. Engage with your audience by responding to their posts, comments, and questions.
Encourage user-generated content (UGC) - By showcasing small accounts, Chicken Republic encouraged others to jump in and share their own experiences. Be proactive in creating conversations around your brand. Encourage users to share their experiences and make it easy for them to get involved, whether through hashtags, contests, or asking questions.
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🗂 More Stuff on OOH Campaigns
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P.P.S. Reply to this mail with your feedback or any campaign you would like to be featured in the newsletter.
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