🟨 OREO: Edible Cheat Codes To Unlock More Fun

OREO Xbox, a match made in gaming heaven...

Hey there!

Every other Wednesday, I share a Marketing Campaign example to help you get fresh and actionable ideas to sell more and grow your business.

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OREO partnered with international gaming powerhouse, Xbox to unlock playfulness by leveraging something that has been part of the gaming world for a long time, cheat codes.

Cheat codes allow players to unlock special features or abilities in the game that are not available through standard play. OREO launched 6 different varieties inspired by the Xbox controller for the first time in Europe.

The cookies were created with Xbox controller button designs ranging from the iconic Xbox logo to the signature A, B, X, Y, and arrow buttons. Consumers were able to create cheat codes with the OREO Xbox Special Edition cookies and unlock amazing prizes on the official website.

Players could use cookies to unlock a custom Xbox Series S Console designed to look like an OREO cookie being dunked into milk, Xbox Game Pass Ultimate subscriptions and Xbox Stereo Headsets. It also includes exclusive OREO-themed in-game content such as “Parade Ground” Armour Coating for Halo Infinite, “Valiant Corsair” Sail Set for Sea of Thieves and “2009 Pagani Zonda Cinque Roadster ‘Oreo Edition’“ for Forza Horizon 5.

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Cheat cookies is an example of a Partnership Marketing Campaign and it was a hit in the gaming community. The campaign gained more than 12.9k mentions and 4 billion impressions in the first two weeks after the launch. And it might be the biggest cookie gaming crossover yet.

🍉 Action Points

Create strategic partnerships - OREO partners with Xbox to explore the gaming universe, showing they're not just about cookies – they're about fun experiences. The partnership with a gaming giant like Xbox instantly brings extra excitement and relevance to the brand.

Create a user-friendly experience for customers - Creating cheat codes with OREO cookies? Genius! It's not a passive experience; it's interactive. Consumers aren't just eating cookies; they're unlocking prizes. Turn your product into an interactive experience. It's not just about consumption; it's about engagement.

Embrace innovation and exclusivity - Imagine cookies shaped like Xbox controller buttons! OREO didn't just stop at a collaboration; they transformed their product into a gaming experience. Don't just collaborate; elevate your product to make a lasting impression.

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🗂 More Stuff on Partnership Marketing Campaigns

• 10 types of marketing partnerships you should explore.

• 5 simple ways to secure a brand partnership.

• How Duolingo partnered with HBO Max to create High Valyrian Lessons.